Preview of the new Senokian Brand
As many of you will be aware from the recent ‘Open Rebrand’ campaign that we launched, Senokian Solutions have been undertaking a re-brand of the main ‘Senokian’ and ‘EGS’ brands.
The re-brand process has been an interesting one, it took a while to come up with a new brand - including the unenviable task of having to change design agencies part way through the process - but we are happy with the results after a few hick ups and are now working on a new website for Senokian Solutions and the Open Source website for EGS.
One of the main changes that we have undertaking is to sub-brand several versions of EGS as Senokian products and incorporate different websites for these - obviously pulling all of this design together is a challenging task and the results will be available soon. The other big change we have undertaken on the back of this is to change the company name slightly.
Obviously changing the company name is a big decision for any organisation, and several people suggested that we change the name from Senokian Solutions. After an extensive consultation period we decided to simply drop the ‘Solutions’ part of the company and become ‘Senokian’. Our reasoning for this was due to the fact that we operate in several different areas within our industry and gives us more flexibility - for example Senokian Internet will soon be launched offering many of our ISP services in a more accessible form to people and the hosted Zimbra platform.
The new ‘Senokian’ brand will come online next month with the new website and marketing material available at http://www.senokian.com. For those of you who cannot wait, here is a sneak preview of the new logo:
(jas/jstride/nsuk)* » Blog Archive » senokian blog said the following at March 29th, 2007 at 12:38 pm :
[...] We have released a new senokian blog called barking. Lucy has put up a new article about our rebrand. [...]
Frances Ebenezer said the following at March 30th, 2007 at 11:36 pm :
I like the new logo - but I think it looks a bit like the Sega logo!
Steve Chatman said the following at April 17th, 2007 at 1:30 pm :
Your new brand ID certainly has a corporate feel, which is, I imaging, how you are looking to position yourself. More Microsoft (professional) than Apple (quirky). Removing the meaningless “Solutions” tag has also helped to achieve this, while the geometric typography hints at high-tech.
With your intention of promoting specific products and services as sub-brands, your new ID provides a clean yet unobtrusive overarching theme.
Jake Stride said the following at April 19th, 2007 at 8:25 am :
Thanks Steve - that is exactly how we are trying to position the company and brand, we are looking forward to launching it properly soon!
» Names, Trademarks & SEO said the following at February 4th, 2008 at 6:32 pm :
[...] we operate to try to stop people cashing in on what we do. The design agency that worked on our new brand have issues with their name (and consequently their brand) - Hum Interactive have a problem that a [...]