K.I.S.S. - Web Content
As part of our re-brand we are rebuilding the Senokian website and I am currently re-writing the content to bring it up to date and in keeping with our new marketing strategy; as part of this marketing effort we are very much trying to refocus our efforts on EGS and the associated services which we offer, and it this area of the site which is going to be updated the most.
Before going off and updating all the content on the website we decided to check out our web stats (currently provided by Google Analytics) and it is clear that there is a huge amount of content on the current site that we currently have to maintain, but only a small amount has a reasonable number of hits. At the last check, there are over 80 pages being visited on the Senokian site, but only 10 of them get a reasonable number of hits.
As a result we have analysed the current content and reduced the site content. A New Site Map (produced with the excellent OmniGraffle) shows how we have cut down the unused content on the site to the pages most visited.
The new site design allows us to effectively link to other sites that provide more comprehensive content (the majority of this content is regarding Open Source, and there is a huge amount of excellent content on more popular sites available), in a portal like manner - of course we will now have to manage our links to this content and make sure that we don’t have any dead links.
We will let you know when the new site goes live and will value the comments and feedback that everyone sends us. In short, it is worth reviewing your web content on a regular basis to see which areas are popular and in our case, as an upside we have been able to simplify our site navigation.