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Interesting Marketing

Written lovingly by Jake Stride

The guys over at Fog Creek have a really interesting way of marketing their software for upcoming Mother’s Day - they are giving it away for free!

Traditionally software is not the sexiest or most loving of gifts to give your family and certainly not a piece of software to remotely connect to a computer. However by marketing the fact that you can fix your loved ones computer is an interesting twist. Making it free will hopefully get more people interested and perhaps come back in the future for a paid for pass - I hope that it works for them!

This entry was posted on Wednesday, May 9th, 2007 at 9:07 pm and is filed under Branding & Marketing, Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Interesting Marketing”

  1. Annmarie Hanlon said the following at May 17th, 2007 at 3:55 pm :

    Interesting method of marketing as you say, but it’s not really marketing!

    Anything of value has a price - does this mean it has no value?

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