IT, Marketing and Sales all working together
After many months of planning next week will see the launch of the new Senokian website, so I was particularly interested in an article published in the Chartered Institute of Marketing (CIM), The Marketer magazine about the Top Website Turn-offs, and I was relieved to confirm that we have addressed exactly these issues:
- Text heavy website
- Cluttered and confusing homepage
- Clunky checkout procedure
- Slow Internet connection
These turn-offs all contribute to a staggering 60% of on-line shopping trolleys being abandoned before the consumer reaches the checkout…Now imagine 60% of supermarket shoppers abandoning their trolleys on a busy Saturday afternoon - utter carnage! However we know that such a scenario is unlikely to ever happen as off-line shoppers feel confident, in control and fully understand the buying process. On the other hand it is clear that many on-line shoppers feel frustrated by the buying process and crave a simple, straightforward buying experience.
The CIM article goes on to make the point that many technology company’s are naturally driven by the technology itself, rather than the end-user. At Senokian we’re forever asking the questions; What’s in it for the user? What does the user need? Does this new functionality make it easier for the end-user? We work on the principle that the more advanced the capabilities of your technology department the more questions the marketing, sales and IT departments need to be asking each other - At Senokian the list is endless but as a result we stay focused and grounded on developing the technology that our customers actually need!!