the Senokian blog - things that interest us: design, software, business and the odd random musing. Check out our products (below right) or visit the Senokian site.
Written lovingly by Jake Stride on March 18th, 2008.
So we finally got a mention on one of the big blogs today - ReadWriteWeb mentioned about our Google Contacts API integration (Greg is putting the finishing touches to a tech post on this which will be up tomorrow) in one of their articles and a link through to the Tactile CRM. Next stage is an article about just Tactile CRM!
I also learnt a new word today - Socialprise - social tools + enterprise = “socialprise”. Thanks Sarah for that one too! I feel honored to think of Tatile CRM breaking these new boundaries!
Written lovingly by Jake Stride on March 17th, 2008.
So Pot Noodle have done a spoof of the excellent Guiness advert
This is one of those viral marketing ideas at its best - 160,000 hits in a week.
So how do we do the same thing for Tactile CRM? Well we can’t do the same for Tactile, but we are trying to build buzz and links with things like links and articles from Web Worker Daily. TechCrunch (UK) and Read Write Web are still proving elusive!
Written lovingly by Jake Stride on February 13th, 2008.
What with getting back into playing rugby and going to the gym after being ill last year, I have started to try and eat a bit more healthily - doing things like eating breakfast etc!
I popped into the local super market this morning to get some fruit loaf for breakfast and was half tempted by the hot cross buns (I know they aren’t the healthiest thing in the World), decided they wouldn’t fit in the toaster at work so carried onto get my fruit loaf. You can imagine my surprise when I was confronted by this:
Not only was it exactly what I wanted but also on special offer. I can’t imagine the meeting where they decided that this would be a good idea, a pure marketing gimic, but it got my attention and my money. They only thing is its not quite a hot cross bun loaf - in my excitement I didn’t pay full attention to the top, so mine is more a hot ‘T’ bun loaf:
Anyway it tasted great and I now have a full stomach to face the day with!
Techcrunch is one of those great places to get noticed by and can often help make web applications. It is notoriously difficult to catch their attention as they are so busy - introductions are often useful and I am hoping that the guys at Polecatting may be able to help - they are involved in the 2008 Web Mission I mentioned this week and that I am hoping we may be able to get involved with.
I’m also trying to register on the forums, but they seem to be down at the moment.
Written lovingly by Jake Stride on February 9th, 2008.
As a new Make Your Mark Connector I have been taking a look through some of the various bits and pieces that they do/are involved in and came across a fairly timely event that could be very useful in the Launch of Tactile CRM - Web Mission 2008.
As press and e-coverage is key to the success of Tactile CRM these sort of events can be key to getting in-front of the right people to help you not only promote your application but also gain valuable feedback on the application itself and gain further ideas on how to take your product to market.
I have dutifully sent a submission to be considered and we will see how we get on in the process.
Written lovingly by Jake Stride on February 9th, 2008.
Lots of people write about launching a new web application from different perspectives/view points and at Senokian we are no different; with the pending launch of Tactile CRM (you can sign up with the code APPROVED) we are going to write about the various promotion, pitfalls and successes that we achieve over the launch of our new product.
We hope that this will add to some of the excellent writing that is already available (such as Bare Naked App) and add another useful perspective to those that are thinking of building/launching an application.
However branding can go above and beyond these things - Senokian have recently had our trademark submission for Senokian & Senokian Internet accepted in the areas we operate to try to stop people cashing in on what we do. The design agency that worked on our new brand have issues with their name (and consequently their brand) - Hum Interactive have a problem that a company in NZ have started up called Hum Interactive using the same name and in the same space, now if you google for Hum Interactive you can see that both companies appear - this has caused confusion for some existing clients and heaven knows what it does for new ones. The fact that Hum Interactive (the original) at about the sametime nuked their website and replaced it with a holding image haven’t helped matters.
Now I am not a trademark lawyer and cannot help with those sort of issues, however I can offer some simple advice on helping to maintain a healthy website:
Written lovingly by Jake Stride on November 20th, 2007.
Senokian are currently looking for a passionate marketing assistant to join our team at our Coventry headquarters.
If you are passionate about marketing, want to work with great products and Open Source, we would love to hear from you.
Further details are in our jobs section.
Written lovingly by Jake Stride on September 20th, 2007.
So we fancied some delivery pizza today and thought we would try EasyPizza. They have launched in Coventry and it seems like a good deal. After duly selecting the three pizzas and pressing order we were presented with a hideous ASP error that stopped us ordering.
Now as web application developers we knew roughly what it meant - no pizza from Easy Pizza for us! So we have no transfered our business to Papa Johns and won’t be trying Easy Pizza again - Nice one Stelios you just lost a bit of business there! The reaction from everyone in the office - oh its Easy as in EasyJet, what a surprise it didn’t work!
